# identity.md

## Organization Overview
- **Company Name:** Kugel's Cheese Mart
- **Mission:** To provide high-quality, locally made, and select imported cheeses, maintaining traditional aging and packaging methods as a factory-direct retailer.
- **Company Structure and Legal Entity:** A family business. Details forthcoming on legal entity.
- **Founded Date and Location:** Founded in 1952 in Lena, Wisconsin.
- **Size and Scale:** Operates as a factory-direct retailer.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See: [About Us](https://kugelscheese.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to quality, tradition, and craftsmanship, taking great pride in products, aging, and packaging using old-fashioned methods.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a factory-direct retailer, specializing in selling locally made cheeses and select imports. Emphasizes traditional aging and packaging of block cheeses.
- **Location(s) and Geographic Presence:** Located in Lena, Wisconsin, serving as Northern Wisconsin's premiere cheese mart.
- **Key Partnerships and Affiliations:** Partners with local cheese producers for locally made cheeses. Specific affiliations are details forthcoming.